by Diego Pineda | Mar 16, 2023
Marketers and content creators are either obsessed with growth hacks or psychology. Those bent on growth hacks are always thirsty for the new silver bullet that will grow their audience or boost their click-through rates. Those seeking psychological wisdom, dig into...
by Diego Pineda | Oct 29, 2022
I often write about the difference between regular content marketing and thought leadership marketing. While regular content creators focus on writing generic SEO-friendly content, thought leaders seek to make an impact with deep, practical, original content. But how...
by Diego Pineda | Oct 29, 2022
How do you promote and market a product that didn’t exist before? How do you convince people they should solve a problem they don’t even know they have? That’s the dilemma that innovators and category designers face every day. And the answer lies in the history of...
by Diego Pineda | Oct 29, 2022
How many languages do you speak? I’ve been learning two new languages… Italian, just for fun; and Marketese, for professional reasons. Marketese is marketing jargon, BTW. You know, all those terms and abbreviations that describe the ins and outs of the...
by Diego Pineda | Oct 27, 2022
I’ve got both fans and haters for saying that content marketing is dying. Is that just a clickbait statement? No. I do believe that traditional content marketing that relies on generic blogs written for search engines and not for people, social media...
by Diego Pineda | Oct 27, 2022
Okay, maybe this is obvious to you. Content Marketing is different from Thought Leadership Marketing. The thing is that today people write longer articles with a couple of quotes and call it thought leadership, right? So let’s back up a little here. Thought leadership...
