by Diego Pineda | Oct 29, 2022
I often write about the difference between regular content marketing and thought leadership marketing. While regular content creators focus on writing generic SEO-friendly content, thought leaders seek to make an impact with deep, practical, original content. But how...
by Diego Pineda | Oct 29, 2022
How do you promote and market a product that didn’t exist before? How do you convince people they should solve a problem they don’t even know they have? That’s the dilemma that innovators and category designers face every day. And the answer lies in the history of...
by Diego Pineda | Oct 29, 2022
How many languages do you speak? I’ve been learning two new languages… Italian, just for fun; and Marketese, for professional reasons. Marketese is marketing jargon, BTW. You know, all those terms and abbreviations that describe the ins and outs of the...
by Diego Pineda | Oct 27, 2022
I’ve got both fans and haters for saying that content marketing is dying. Is that just a clickbait statement? No. I do believe that traditional content marketing that relies on generic blogs written for search engines and not for people, social media...
by Diego Pineda | Oct 27, 2022
Okay, maybe this is obvious to you. Content Marketing is different from Thought Leadership Marketing. The thing is that today people write longer articles with a couple of quotes and call it thought leadership, right? So let’s back up a little here. Thought leadership...
