From Content Marketing to Thought Leadership Marketing

From Content Marketing to Thought Leadership Marketing

Okay, maybe this is obvious to you. Content Marketing is different from Thought Leadership Marketing. The thing is that today people write longer articles with a couple of quotes and call it thought leadership, right? So let’s back up a little here. Thought leadership...
The Formula for Irresistible Content

The Formula for Irresistible Content

The other day I was thinking about content strategy. You know, how to innovate and come up with new frameworks around content. And then I found this headline on the Medium’s recommendations: “3 Content Strategies to Use in 2022”. Wow, Medium is really a psychic...